SCA Packaging Nicollet wins Formes de Luxe Award

The winning design was the folded box for Rémy Martin cognac.

The winning designFor the second consecutive year SCA Packaging Nicollet has been present at the Luxe Pack fair in Monaco, from the 23rd to the 26th of October 2007.

A highlight of the fair was the Formes de Luxe Award Ceremony, held at Monte Carlo Beach hotel “Le Deck” yesterday evening, Wednesday, the 24th of October. Presented by Formes de Luxe magazine – a bilingual publication devoted to luxury packaging and issued six times a year – this ninth annual edition was attended by 450 guests.

During this soirée a total of fourteen awards were offered: one each in twelve different categories, along with a “jury prize” and a special “coup de coeur” award. All readers of the magazine voted for their favourite product by sending back the competition form, published in the special summer edition of the Formes de Luxe magazine, before September 10th.

Winners were selected based on the criteria of innovation, design and technique.

SCA Packaging Nicollet wins the étui pliant prize

SCA Packaging Nicollet’s entry in the Formes de Luxe competition came first in the étui pliant category. The festive gift box commissioned by cognac producer Rémy Martin has a decorative pull-cord closure and an original three-way opening which folds out to reveal the cognac bottle inside in a spectacular way. The exterior sparkles, thanks to a holographic effect, and features the black, red and gold of the brand.

The structural complexity of this innovative packaging required the use of special cutting tools.

SCA Packaging Nicollet: Creating Objects of Desire

SCA Packaging Nicollet was one of four sponsors of this fabulous Formes de Luxe Award Ceremony during which each guest received a gift box. With this co-sponsorship, SCA Packaging Nicollet is promoting its expertise and know-how in the development of promotional gift boxes for luxury items.

Patrice Collet, General Manager of SCA Packaging Nicollet, explains the company slogan: Creating Objects of Desire. “Packaging is a product’s first contact with the consumer. In an instant it must both attract and trigger the desire to buy. Our clients entrust us with this responsibility because they know that designing creations that sell, is what we do.”

SCA Packaging Nicollet works closely with clients to understand their specific needs. Its professionals then develop technical solutions that are not only attractive, but practical, cost efficient and environmentally friendly.

About Luxe Pack

This year, Luxe Pack celebrates its 20th anniversary as a niche fair for top specialists in packaging for luxury products. As last year, Luxe Pack has transformed the extended Grimaldi Forum into an information platform for decision-makers in the luxury sector to meet with the leading luxury packaging specialists.

In addition to the perfume and cosmetics industry, Luxe Pack 2007 brought together packaging exhibitors specialised in jewellery, alcohol and spirits, wines, champagnes and fine foods. The aim is to encourage cross-sector creativity and find the best interaction between the product and its packaging.

During this anniversary exhibition, numerous events and conferences cover such themes as luxury packaging evolution, its future, environmental aspects & sustainable development, and industry trends. In 2006, 5,590 visitors from over 50 countries visited this well-known international fair.

For further information contact:

Sophie Greff
Marketing Manager
SCA Packaging Nicollet
Tel: +33 (0)6 23 63 31 42
E-mail: sophie.greff@sca.com